FLAVOURS
Today, more than ever before, people are seeking holistic food experiences.
This is signalling a transformation away from a traditional product economy towards experiences. The role of food is no longer simply functional – and the food industry needs to adapt.
By going beyond great taste to create food experiences that do good and feel good, for body, mind and planet, we aims to be at the leading edge of this movement. By keeping our finger on the pulse of the latest developments and delivering a complete range of solutions, we can help solve more of our customers’ holistic challenges.
Defining food experiences
Our food experience definition is unique: we see it as a number of multi-sensorial events that occur along the full length of the consumer journey with a product. From interacting with the packaging on a supermarket shelf, to preparing and consuming the food or the beverage at home, food experiences provide both immediate and long-lasting physical and emotional benefits throughout the consumer journey. Together, we co-create the food experiences consumers are looking for.
This is signalling a transformation away from a traditional product economy towards experiences. The role of food is no longer simply functional – and the food industry needs to adapt.
By going beyond great taste to create food experiences that do good and feel good, for body, mind and planet, we aims to be at the leading edge of this movement. By keeping our finger on the pulse of the latest developments and delivering a complete range of solutions, we can help solve more of our customers’ holistic challenges.
Defining food experiences
Our food experience definition is unique: we see it as a number of multi-sensorial events that occur along the full length of the consumer journey with a product. From interacting with the packaging on a supermarket shelf, to preparing and consuming the food or the beverage at home, food experiences provide both immediate and long-lasting physical and emotional benefits throughout the consumer journey. Together, we co-create the food experiences consumers are looking for.
